Simply having a presence online isn’t enough to retain, and obtain, new customers Social media has changed the way we live. From news stories to shopping suggestions, we are influenced by what we see online every day. As a business…
Category: Marketing
Blacktop Banter, Marvin Joles Talks Marketing Tips
Back in March, we sat down and talked marketing and branding tips with Marvin Joles, owner of WisCoat and Dubuque Asphalt Maintenance & creative asphalt marketer Blacktop Banter. It’s early in the 2022 season in Wisconsin and snow starting to…
Building Your (Personal) Brand
You are the face of your company Building your personal brand is just as important as building your company’s brand — in fact, it might even be more important. If you get it right, your personal brand will make you…
The Hidden Value in your Vehicle Fleet
In today’s competitive business world, you have to get creative with your marketing techniques in order to remain visible to your customers. In the pavement industry, there is a unique opportunity that any successful pavement contractor takes advantage of —…